Why I Started Notes on Texture

There are places we simply pass through.

And there are places we return to.

Social media have been part of my life for many years.

I genuinely love them.

They have introduced me to remarkable people, allowed me to share my work with the world and helped me build relationships that, in many cases, still continue today. Some of the people who wear SoniaDi have been following my journey since the early days of UFFSTORE.

And I still love the immediacy of social media.

A photograph.

A message.

A conversation.

An idea shared in real time.

But over the years I realised that not everything belongs to that rhythm.

Some thoughts take days to unfold.

Some stories deserve a little more time.

Some photographs ask to be observed slowly.

Yet online, almost everything seems to have the same lifespan.

A story disappears after twenty-four hours.

A post is quickly buried beneath hundreds of new ones.

Even the most beautiful things simply move further and further down the page.

This isn't a criticism of social media.

It's simply their nature.

And it's one of the reasons I still enjoy using them every day.

But I felt the need to build something else alongside them.

A place that wasn't defined by speed.

A place where an article could be read today, six months from now or even years later, and still have something meaningful to offer.

A place to collect not only the knitwear I create, but everything that comes before it.

The inspiration.

The colours.

The textures.

The photographs.

The ideas.

The questions I am asked most often.

The stories behind every collection.

Everything that risks being lost in the endless flow of social media.

That is how Notes on Texture came to life.

Not as a blog that needed constant updates.

But as an archive.

A place where something could simply remain.

I like to imagine someone finding these pages years from now.

Perhaps while searching for information about mohair.

Perhaps after discovering one of my photographs on Pinterest.

Perhaps because they have followed my work for years.

Or perhaps completely by chance.

It doesn't really matter how they arrive.

What matters is that they find something worth staying for.

Something that wasn't written to satisfy an algorithm, but to remain interesting long after it was first published.

In many ways, I think this is the same philosophy behind every SoniaDi piece.

I never create a cardigan with just one season in mind.

I create something I hope will accompany someone for many years.

At some point I realised I wanted to do the same with words.

That is why Notes on Texture exists.

A place to return to.

Whenever you feel like it.